UST Mamiya ATTAS Shaft

I thought I would repost up my ATTAS post from a couple of months ago kind of like a re-introduction now that ATTAS has gone full retail and is offered as a full lineup shaft including 50 60 70 80 and 90g shafts.

Back in February, Mamiya OP announced the merging of its subsidiary United Sports Technologies (UST) along with its own sports division to form UST Mamiya. UST has long been well known in the West for models like the Proforce and Accra label while Mamiya OP has challenged the big shaft makers in Japan with their Axiv brand.  The new UST Mamiya will focus on the high end market by providing premium performance high quality carbon fiber golf shafts.  UST Mamiya will leverage Japanese materials, designs and manfacturing technologies combined with US experience on the pro tour to create shafts that meet the demanding requirements of golfers all around the world.

Before I talk about the new UST Mamiya shaft ATTAS and its availability here at Tourspecgolf.com, check out this video from UST Mamiya where Gene Simpson, Chief Operating Officer explains the merger and focus of the new UST Mamiya plus a brief intro for ATTAS.

[flv:http://blog.tourspecgolf.com/videos/ustmamiya.flv 650 433]

We first saw ATTAS back at the Japan Golf Fair back in February and it was clear from the booth that UST Mamiya had that ATTAS is and will be their future focus. There were no other shafts present at the booth including those from Proforce and Axiv with the sole spotlight on the ATTAS. ATTAS is the first shaft using the UST Mamiya Japanese design team and input from US and European Tour pros.

ATTAS will demand a market price higher than what UST customers may be used to but inline with premium shafts priced by Mamiya OP in their Axiv line.  What makes ATTAS stand out from the crowded and competitive high end shaft market? UST Mamiya claims the most explosive power to weight ratio in golf. UST Mamiya achieves this by using high grade, ultra thin modulus graphite hand crafted under very tight quality control measures to produce a shaft that stores maximum energy to be released at impact.  UST Mamiya has created several mid kicking weight ranges and based on the targeted golfer of each model the perfect weight, balance and straight shaft produces optimal results for that player. Because of its balance and weight matched with just the right amount of torque, the ATTAS produces superior feel and kick on top of accuracy and control.

ATTAS is now available in all weights and flexes at TSG: