Admittedly Mizuno is probably one of the better know Japanese brands worldwide. With a strong involvement in all different kinds of sporting goods, Mizuno is well recognized for quality and performance. This year Mizuno Japan is working on a marketing campaign to even further stress the quality of Mizuno golf club manufacturing. The campaign promotes Yoro Japan Crafted and features many of Mizuno’s Japan’s top craftsmen. Commercials, print ads, posters all feature the work of these Japanese artists who forge and grind Mizuno’s top models for the Japanese market.
This years Mizuno booth focused not only on the current club lineup but also the manufacturing process, Mizuno takes from raw steel to forging, to grinding to finishing. Besides displays showing the step by step process of making an iron at Mizuno, the booth at the show featured a mini workshop right in the middle with different Yoro craftsmen through out the day, grinding and finishing forged irons and wedges.
In the last 6-7 years the JPX line has been a staple in the average golfer and premium offerings in the Japanese market. As of last year, the JPX brand became global, sharing many models with Japan. Mizuno did however, still save a few models just for the Japanese market and this year is no different with the average golfer model JPX AD line launching in Japan.
The new JPX AD line includes a new JPX AD driver which complements the JPX800 and Japan model JPX800S, as the high MOI, lightweight distance model for the average golfer and senior player. Two new irons will also be released the JPX800 AD which is a higher handicapper distance model and the JPX800 AD Forged you see above which is for the average golfer and better player wanting a forgiving soft forged iron.
There was also an all new MP Craft driver for the better player. This is Japan’s forged Mizuno driver, with a compact pear shaped head and its called The Craft 611 this time around. It features a varaible thickness webbed crown matched with a variable thickness ribbed face forged from ELF Titanium (which means we probably know who forges this one and its not Yoro Japan Crafted). The 425cc driver is very popular among athlete golfers and single digit players to pros looking for feel, stability and control.
But lets not kid ourselves, the real highlight every year at Mizuno is what new shoes they will have!
A couple of new light style shoes, a new stability shoe as well as an all new all leather pro model MP shoe means we all need new shoes for 2012!
I have my eye on those cool orange shoes! Any chance that they had the new M & P Frame Walkers on display?